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Introducing Shiptheory

May 28th, 2015 by James in announcements

Introducing Shiptheory

It's no secret that our range of software packages helps thousands of business owners across the world automate their shipping. This means producing hundreds of thousands of shipping labels with minimum user intervention. We currently support Magento, Brightpearl, Shopify and several other platforms. Something we have been a little more secretive about is what we've dedicating our development time to since late 2014.
There is a buzz among our existing awesome customers regarding 'our new shipping system'. It's something we been planning for years and since late 2014, it is something we've been actively working hard on. We have only told a small handful of customers the name of the our new shipping platform. Not for any particular reason I'd like to add. And with that said, I'd like to introduce you all to Shiptheory.

Shiptheory is going make shipping simple for everyone.

Over the past 8 years or so, we have learned a lot while working with some of the worlds most popular couriers. Royal Mail, DPD and UPS to name just a few. We have also been lucky enough to have a great customer base who are more than happy to feedback on our software and shape the future of our products. The key point we have taken away from the previous 8 years is that shipping should be simpler. 
Shiptheory is an online shipping platform. SaaS (software as a service), to be specific. The majority of our shipping integrations have previously been desktop based software. Our hand have been largely tied on this because in the UK, many couriers have only recently started to provide really good shipping web services. Our existing desktop shipping integrations and connectors work great but there are some limitations. If a courier changes the rules, every customer needs to upgrade their Mad Capsule desktop application. If a customer wants to use a Mac to automate their shipping, they need to emulate Windows programs. 
There is a better way. That way is SaaS.

Why is this better for me?

When Royal Mail, UPS or any of the carriers you use release an update, Shiptheory has you covered. You do not need to update anything. Our team of experienced developers work closely with the carriers to make sure updates are handled as efficiently as possible.
Being entirely online, you no longer need to worry about running dedicated shipping computers. You can use Mac, Windows and Linux with Shiptheory without having to fiddle with anything. If your computer has a hard drive failure, no need to worry - Just login to Shiptheory from another computer and instantly have access to all of your shipping labels.
Shiptheory is faster. Without the need for desktop software, we can print shipping labels from your Magento or Shopify store or Brightpearl account at breakneck speed.

What happens to the original Mad Capsule software?

If you already own a shipping integration from us; thank you. It means a lot to us that you put your shipping in our hands! Your software will continue to work. We will never 'switch off' our existing software, In fact, we can't, you have already downloaded it. We have no way to take it back. And we don't want to, it's yours.
The game plan is to replicate and enhance all of our existing shipping integrations as part of Shiptheory. You may not wish to switch to Shiptheory and that is fine, you don't have to.
As an existing Mad Capsule customer, any money you have spent with us automating your shipping since January 1st 2015 can be credited to your Shiptheory account.
Eventually we will officially stop supporting existing Mad Capsule shipping integrations. This means if you hit a snag, you will need to refer to our online documentation to resolve the issue yourself, or join the party over at Shiptheory.

What happens next?

Sit tight. Shiptheory is currently being tested with a small group of customers that have been gracious enough to help us iron out any issues. We have a roadmap you can check out to see what is planned for Shiptheory. 
Check us out on or follow us on twitter @shiptheory.

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